Job Description

07/24/2025

Yes

1129208

Social Media Manager

$62,400

$78,000

Not a Union Position

Not an SEIU Position

Exempt

Regular Full Time

12

40

This is a hybrid role, with the flexibility to work remotely. However, the individual will be required to travel to Hanover, NH campus quarterly at their own expense.

Hanover, NH

Hybrid

No

NA

No

The Social Media Manager leads the development, execution, and evaluation of social media content and initiatives to enhance the stories and brand of the Geisel School of Medicine and foster meaningful engagement with diverse audiences.

Bachelors or equivalent combination of education and experience

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 3-5 years of relevant experience managing and evolving a brands social media presence across a variety of platforms.
• Demonstrated experience with creating and posting social media content that drives engagement and action.
• Strong ability to analyze performance data and derive actionable recommendations and strategies for improvement.
• Familiarity with Canva and Adobe Creative Suite tools (e.g., Photoshop)
• Familiarity with social media management platforms and tools.
• Excellent written and verbal communication skills.
• Proven project management skills, with the ability to manage multiple priorities and meet deadlines.
• Experience working with diverse teams and fostering an inclusive work environment.
• Creativity, initiative, and the ability to work independently and as part of a team.

• Significant experience with Sprout Social, LinkTree, Meta Ads Manager, LinkedIn Campaign Manager and other social media management tools and systems.
• Optimism, high energy, and a sense of humor are valuable assets.
• Evidence of a collaborative style in a project-based setting.

Andrea Wright

Andrea.L.Wright@dartmouth.edu

Courtney Theroux, Director of Enrollment Management

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Not an essential function

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy.

Social Media Management & Execution

• Serve as the lead manager and primary content curator for Geisels social channels, actively posting and developing content.
• Coordinate efforts with stakeholders and content creators at Geisel, Dartmouth, and Dartmouth Health to ensure cohesive efforts and brand consistency.
• Collaborate with the digital marketing director to set and manage a comprehensive social media strategy that is inclusive of all audiences.
• Execute and/or advise on the development of engaging social media content (i.e., static images, video reels, short-form video, stories, etc.) to support key priorities, addressing both organic and paid strategies.
• Create and/or partner with creative and video production teams to produce visually compelling assets.
• Lead the social media ambassador program for Geisels MD and masters programs, providing guidelines, training, and content collaboration.
• Create and maintain social media initiatives and content calendars that align with institutional priorities and goals.
• Develop and execute internally-managed paid social media campaigns. Manage payment accounts associated with all paid social campaigns.
• Build and sustain robust communities across the social platforms, ensuring a strong, engaging, and consistent presence.
• Actively manage follower engagement, including responding to comments and messages.
• Explore new and alternative ways to leverage social media activities, advising on best practices and making recommendations for improvement.
• Provide training and support to internal teams on social media best practices and platform updates.

65

Analytics & Reporting

• Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, impressions, clicks, and conversions, as well as overall trends, to provide actionable insights and measure the success of campaigns and content.
• Utilize analytics tools (e.g., Google Analytics, social media platform insights, etc.) to track performance metrics and understand user behavior.
• Conduct competitive analysis and benchmarking to identify opportunities for growth and improvement.
• Contribute to monthly performance summaries with social media-focused insights.
• Maintain a thorough understanding of best-performing content by audience and platform.

25

Cross Campus Collaboration & Professional Development

• Effectively engage with social media colleagues across Dartmouth to collaborate and share insights.
• Stay on top of best practices and latest trends; actively participates in ongoing training and/or certifications as relevant.

10

Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.

Performs other duties as assigned.

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