Job Description

Populus is an amazing company where our employees stay because they love their teams and the growth opportunities. Additionally, we offer a competitive 401K match, a generous paid time off package, and Health Benefits.

Our mission is to provide a broad range of quality financial products and services delivered with best-in-class customer service. We work and lead with integrity, and we celebrate employees who exemplify our values. Come join our team!

Populus Financial Group is Content Marketing Specialist to support our Organic Marketing team. The primary responsibility of the Content Marketing Specialist is developing web content for landing pages, blog posts, and local pages to support content marketing strategy. The ideal candidate is a proven writer – skilled at simplifying complex subjects for a web audience – detail-oriented, organized, and an excellent collaborator.

The Content Marketing Specialist reports to the Content Marketing Manager and supports SEO search objectives to drive traffic to online products and in-store services. Collaboration with subject matter experts in our lending, card, and other business areas when developing content is crucial for this role.

Major Responsibilities

• Write and edit with speed and accuracy, displaying a strong knowledge of English grammar and the ability to create clear, engaging, and informative text.
• Create and update content for multiple websites with search engine optimization foremost in mind.
• Partner with the eCommerce team to prioritize and implement SEO-related site architecture and content optimizations, page updates, linking and maintenance to improve SEO positions for target keywords. Follow process through its entirety, ensuring published content supports SEO goals and adheres to best practices.
• Develop ideas for visual elements to incorporate for better user engagement and understanding as well as crafting headlines, captions, ALT text, and anchor text for links.
• Build writer/designer briefs and oversee content through editing, SEO optimization, approval, and uploading/deployment.
• Deliver quality content on deadline.
• Conduct ongoing keyword research, including identification and communication of keyword opportunities, expansion, and content recommendations.

Key Competencies

• Strong understanding of SEO, including content creation and optimization techniques
• Excellent writing and editing skills
• Strong understanding of AP Style
• Strong attention to detail, and good communication skills
• Ability to work collaboratively
• Skilled at time management

Interactions

Direct Report – N/A

Indirect Report – N/A

Other Internal/External Interactions

• Marketing team, specifically product marketing, web and e-commerce counterparts
• Product team, specifically cards, money services and lending team counterparts

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, English, or related field required.
• 1-3 years of related work experience implementing and supporting SEO strategy preferred.
• Strong SEO knowledge and interest, especially on how quality content impacts on-page SEO is preferred.
• Experience improving the readability of existing blogs and on-page web content is required.
• Ability to research trending topics and write clear, engaging, informative text with speed and accuracy required.
• Familiarity with using AI to analyze and inform content generation is preferred.
• Ability to execute multiple projects with various stakeholders to ensure high-quality, accurate and on time completion is required.
• Strong understanding and ability to work within an enterprise-level SEO platform required.
• Work exposure and interaction across a variety of marketing expertise, including web, social, email, search, display, copywriting, graphic design, and video required. Up to date knowledge and interest in creating emerging and interactive content forms preferred.
• Familiarity with personal finance topics and content required. Direct experience in writing and implementing content strategies related to personal finance or within the fintech industry preferred.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.

While performing the duties of this job, the employee is regularly required to sit, stand or walk; use hands to finger, handle, or feel; reach with hands and arms; stoop or bend; and talk or hear. The employee must occasionally lift and/or move up to 50 lbs. Must have appropriate vision to see up close, and at a distance with ability to adjust vision and focus.

Position Type/Expected Hours of Work

This is a full-time position, days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. CT. In office classification for this position is hybrid with current in office days of Tuesday, Wednesday, and Thursday.

This position might require after hours and weekend work.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in some work environments can be moderate.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted, as a comprehensive inventory of all duties, responsibilities, qualifications required of employees assigned to this job.

EEO Statement

Populus Financial Group is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. In compliance with applicable law, Populus Financial Group does not discriminate against any applicant or employee on the basis of race, color, religion, creed, sex, sexual orientation, gender (including gender nonconformity and status as a transgender or transsexual individual), national origin or ancestry, ethnicity, age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, pregnancy status, or any other protected classification. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotions, discipline, compensation, benefits, and termination of employment.

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